Rivals take advantage of TikTok’s troubles to poach talent

Star appeal: 20-year-old artist Natalia Seth, left, and 18-year-old influencer Josh Richards © FT montage/TikTok

Josh Richards may only be 18 years old, but already 20m people follow his short videos on TikTok, and he earns hundreds of thousands of dollars promoting music and products on the app.