Google’s $2bn Fitbit deal faces longer EU probe

Fitbit watch Google has promised not to use health data gathered by Fitbit’s users to enhance its ability to target advertising © REUTERS

The EU will open a full-scale investigation into Google’s $2.1bn bid for fitness tracking company Fitbit, according to two people with direct knowledge of the situation, in a sign that regulators are unsatisfied with the concessions Google has made so far.